A little history…

I’m a multi-disciplined UX professional based in Zurich, Switzerland. Originally from the millennium city, Wolverhampton, in the UK.

I believe that good user experience is created when care is taken to leverage technology whilst understanding people and their needs. I see myself as a pragmatic creative.

I’m currently Head of User Experience at Adecco, the world’s leading recruitment company. I am also a co-founder of Clever Biscuit, a small, creative collaboration, building simple, innovative products.

Be True, Be Kind, Be Useful are my design principles, they allow me to focus on requirements and functionality at a human level.

I started in the industry as a self-taught web designer, specialising in HTML & CSS. Since then I’ve focused on interaction design, research, usability and performance. I enjoy keeping on top of new technology and I enjoy using it to solve real world problems.

Outside of work, I enjoy the outdoors. I like a challenge and have competed in 2 triathlons, 1 marathon, a ski marathon and in 2013 I climbed Mount Elbrus, the highest mountain in Europe. Here are some photos from the trip.

Fabulous sunset at 4600m on Mount Elbrus
Fabulous sunrise at 4600m
Getting closer to the summit of Mount Elbrus
Getting closer to the summit
At the summit of Mount Elbrus
At the summit

You can read about my user-centered design process here. Or check out my Case Studies.